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Privacy Policy of JFOODO Website

The Japan Food Product Overseas Promotion Center, or JFOODO, is committed to respecting personal information and protecting the privacy of all individuals who use the official website of JFOODO (“JFOODO Website”).

The section below outlines how JFOODO collects and handles personal information you provide via the JFOODO Website. Please note that by accessing and using the JFOODO Website, it shall be construed that you have agreed to the terms of this Privacy Policy.

  1. In general, JFOODO will not collect personal information, by which a customer is identifiable, such as names or addresses, when you visit the JFOODO Website. Some services offered through the JFOODO Website, however, require you to register personal information to receive or use such services. In such cases, prior to asking you to submit your personal information, JFOODO will clearly specify the purposes of use of such information and will use the collected data only within the scope of such purposes. JFOODO will not use your personal information without your consent for other purposes.
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First published: March 12, 2018



A number of Sake varieties, ranging from Honjozo to Ginjo and Daiginjo,
go well with creamy, sweet oysters.
In particular, the ideal accompaniment is a crisp, refreshing Sake,
as its dryness fully draws out the umami and mineral flavour of the oysters.
Sushi employs a variety of fish, covering everything from the light to the richly flavoured,
so suits pairing with a richly fragrant Sake of just the right level of sweetness.
It also harmonises with the vinegar-flavoured umami of the sushi rice
to create flavours that complement and overlap in a deeply satisfying way.
A light type of sparkling Sake with soft bubbles that lightens
the oil in the fish and chips while blending with the mineral umami of the fish.
Add extra depth to the flavours with some tartar sauce.
Enjoy a harmony of umami, sweetness and salt!
A great pairing that contrasts the strong saltiness of the ham with a rich, sweet Sake.
Combined with the clean aftertaste of a mellow Sake,
the fats of the ham melt away with sensuous delight.
The Sake also draws out the salty, umami flavours of the ham.
The umami of Sake rich in amino acid is a stunning match for cheese, another food rich in umami.
Rich cheeses such as mature cheddar, parmesan and blue cheese
should be paired with an aged Sake that offers a full, nutty aroma.
The robust sweetness and lasting reverberations of an aged Sake enhance the umami of the cheese,
which deepens the flavours of both.
Calamari, made from fried squid, can be paired with a daring, sparkling type of Sake.
The light umami of the squid combines with the rich, bubbly Sake to create complex flavours.
Add a squeeze of lemon onto the calamari for even more refreshment!


Sake brands that go well with in London
Sho Chiku Bai Shirakabegura Mio Sparkling Sake
Sho Chiku Bai Shirakabegura Mio Sparkling Sake
Takara Shuzo Co., Ltd.
Shichiken Yamanokasumi
Shichiken Yamanokasumi
Yamanashi Meijo Co.,Ltd.
Ichinokura Suzune Wabi
Ichinokura Suzune Wabi
Tokubetsu Honjozo
Ichinokura Co.,Ltd.


Where you can enjoy and Sake in London
Blakes Restaurant
Blakes Restaurant
Fusion Restaurant
Elegant and exquisite menu their Heaven Sake Junmai Daiginjo and Ginjo goes perfectly with Maldon rock oysters. Serves aromatic and clean sake. The Sake adds subtle flavors and the oyster subtly changes the flavor of the sake. The salty oysters have an added sweetness with the dry and clean texture of Heaven Daiginjo and is equally popular with wine and oysters here, as the sake doesnt overpower the wine yet adds a sweet taste. Added to the menu for the amazing pairing with the oysters. Food is delicious and full of nutrients, pride themselves on a great atmosphere and amazing flavours.
Explained that they serve one Junmai sake as it goes well with their full flavoured dishes. They serve a chinese style fish and chips that can also be subsituted with noodles,as customers tend to order fresh lobster and crab with noodles more than chips however a fair amount of customers do opt for the chips option.
Covent Garden
Modern British and Asian
Bronte serves 'Funky Fish and Chips' with haddock, prawn, scallop, softshell crab & shredded sweet potato, a Japanese take on a British fish and chips. They serve one sake, Umeshu plum sake as it goes well with their sushi and teriyaki dishes.
Manager explained that they are specialising in steamed buns and Taiwanese food, that their sake pairs perfectly with tofu and seafood buns that come with chips. They offer Ancient Mountain, Konishi Silver and Tatenokawa 50 stream. The rich Ancient Mountain has creamy flavours. Konishi Silver is a Ginjo and is light, freshing and aromatic, Tatenokawis a Junmai Daiginjo that has a subtle flavour that goes well with their lighter options. "All the sakes pair nicely with our food." Expressed choosing sake that would aid the taste of various buns they serve.
Japanese soul food
Asked to take from their menu online ‘Chips (Shake & Season) Traditional chips in a shake ‘n’ season bag Dashi Salt Chicken Katsu Curry Nori Butter Chilli, Garlic & Parmesan.’ and a ‘Brie Katsu Double-breaded deep-fried wedge of gooey brie cheese, served with umeboshi-shiso sauce, walnuts andsumac’. Manager also explained that they serve a range of different flavoured Sake, including sparkling. Gokai, Shochikubai Taruzake, Mio and Shirakabegura Kimoto Sake
Pan Asian and Italian
Novikov Asian Restaurant Chef Luca Malacarne had provided us with the below quote:"From the minute guests enter the restaurant and see our open kitchen, fronted by a vast display of freshly caught seafood and mounds of enticing vegetables (some from our very own market garden), they know they are in for a unique culinary experience. Behind the scenes we are constantly striving to find new or unusual ingredients and cooking methods to create dishes that will wow our guests and leave a lasting impression. It is hard to pick a favourite, but if I had to, then our creamy wasabi gratinated king crab leg, served in its shell, takes some beating."
Fancy Crab
Fancy Crab
Restaurants are heavily influenced by asian and japanese cuisine.They use asian sauces for their dishes and only the best of seafood ingredients. Their drinks are also inspired by this influence, which is why they have sake on their menu. The smooth sake undertones go amazingly with their fish and customers tend to order with their food.
Berners Tavern
Berners Tavern
Modern British
Providing a range of ENTER sake that are fragrant and smooth with a fruity taste. Black honjozo, pure, soft and fragrant is one the most popular amongst guest. Fish and chips; cornish cod, mushy peas and chips, not regularly ordered with sake but one of the most popular dishes due to the classic element of british flavours. Serves Burrata cheese with tomato and truffled honey which makes an delicious dish the customers love. Customers enjoy their take on classic british food with elements of other cultures influencing their menu.
Jinjuu serves Urakasumi Honjikomi, Honjozo - Fruity & smooth with good medium body & excellent structure. Bright & well-rounded sake. Jozen Mizunogotoshi, Junmai Ginjo -Aromatic nose of apple & melon with fresh & fruity palate with a crisp, clean finish. Shochikubai Shirakabegura MIO Sparkling Sake - Lightly carbonated with sweet aromas & refreshing fruity flavours. Light-bodied & well structured, best served chilled. Sake compliments their Korean dishes excellently, two being served at room temperature goes well with their grilled food such as Korean chicken.
Fish and chips served with fish of the day with wasabi mayo and fries, the restaurant manager said it is extremely delicious and is complimented beautifully with their sake, especially junmai that especially sits well with the peruvian flavours. Rich sake goes perfectly with the food, acidity of dishes. ‘Nikkei Tempura Fish & Chips Wasabi Mayo, Cassava Fries, Spring Onion Ponzu’ tastes amazing with the Nigori as the sweetness of the flavour works well with the acidity of the dish. The sake aids the dishes as it creates an amazing fusion of flavours that works well with latino food. Their fusion and creativity of asian and latino flavours makes them stand out amongst other restaurants.
European and Asian fusion
Maze by Gordon Ramsey restaurant has sushi platters and a sushi menu for their diners. Very popular and typically paired with either of their two sakes, Akashi tai Honjozo genshu and Daiginjo. Enjoyed by customers due to the light texture and flavour of the sake that compliments the sushi well. They do a beautiful sashimi moriawase with the options of 3 fish or 5 fish and nigiri moriawase with 5 and 7 pieces that is extremely popular and complimented by diners. One customer never ate raw fish and loved it after trying this exquisite Japanese dish.


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