FOOD
AND
SAKE
JFOODO
The Japan Food Product
Overseas Promotion Center
(JFOODO),

established by
the Japanese government
YOU MUST BE OF LEGAL AGE
TO ENTER THIS SITE.
PLEASE ENTER YOUR DATE OF BIRTH.
Enter your birthdate:
ENTER

Privacy Policy of JFOODO Website

The Japan Food Product Overseas Promotion Center, or JFOODO, is committed to respecting personal information and protecting the privacy of all individuals who use the official website of JFOODO (“JFOODO Website”).

The section below outlines how JFOODO collects and handles personal information you provide via the JFOODO Website. Please note that by accessing and using the JFOODO Website, it shall be construed that you have agreed to the terms of this Privacy Policy.

  1. In general, JFOODO will not collect personal information, by which a customer is identifiable, such as names or addresses, when you visit the JFOODO Website. Some services offered through the JFOODO Website, however, require you to register personal information to receive or use such services. In such cases, prior to asking you to submit your personal information, JFOODO will clearly specify the purposes of use of such information and will use the collected data only within the scope of such purposes. JFOODO will not use your personal information without your consent for other purposes.
  2. If you would like to discontinue using any or all of JFOODO’s services you registered, or make changes to your registered information, you can do so at any time by following the applicable procedures.
  3. JFOODO will not disclose personal information you provide JFOODO via the JFOODO Website to any third party, except under the following circumstances:
    • JFOODO has your consent.
    • JFOODO is required by law to disclose such information.
    • JFOODO shares your personal information with an agent which will work on our behalf and disclose such information to the agent to the extent necessary to have the agent complete such work. In such cases, it is JFOODO’s policy to protect your personal information by concluding an agreement that obliges such agent to implement appropriate confidentiality and security measures.
    • personal data is processed and reduced to individually unidentifiable statistical data, such as the number of customers by region, industry, or age group.
  4. Some of JFOODO’s services available via the JFOODO Website collect information about your computer, by using “cookies”. Although JFOODO may identify your computer through “cookies”, JFOODO cannot identify you individually unless you provide JFOODO with your personal information via the JFOODO Website. Also, no personal information stored in cookies during your visit to the JFOODO Website will be sent to other websites. You can configure your browser to remove or reject cookies; however, depending on the particular cookie you reject, you may not be able to fully utilize JFOODO’s services.
  5. JFOODO has appropriate measures in place against unauthorized accesses to the JFOODO Website using firewalls and virus detection systems. JFOODO also implements appropriate processes for secure data transmission using data encryption. Through these measures and processes, JFOODO seeks to protect your personal information against unauthorized accesses, leakage or alteration. Under the Internet environment, however, no data protection method or combination of methods can be guaranteed to be fail-safe. Please note that it is your sole responsibility and decision to provide us with your personal information, as JFOODO does not guarantee that JFOODO measures and processes taken to protect such information while you communicate with JFOODO via the JFOODO Website are invulnerable.
  6. JFOODO is not responsible for any unauthorized use of your ID and password. Management of your ID and password is your sole responsibility. Please note that, if you have registered false information or information belonging to a person other than yourself, or you misused the JFOODO Website, JFOODO may suspend the use of your ID and password.
  7. JFOODO cannot control your personal information located in an outside website created by private companies, public/private organizations and individuals, which is not under the control of JFOODO and to which JFOODO Website links. When you link to an outside website, you are leaving the JFOODO Website and are subject to the privacy and security policies of the owners of the outside website, which may collect your personal information. JFOODO recommends that you take care of handling your personal information and review the privacy and security policy of such websites.
  8. Some pages in the JFOODO Website may have another privacy policy prepared particularly for such pages and ask you to agree with the terms and conditions of such separate privacy policy prepared particularly for the pages. In the event of a conflict between the terms and conditions of this Privacy Policy and those for such pages, the terms and conditions particularly prepared for such pages supersedes this Privacy Policy.
  9. When Privacy Policy is revised or updated, JFOODO will post such revised or updated Privacy Policy, including the effective date of the revision or update, on the JFOODO website. It shall be construed that you accept and agree with the revised or updated Privacy Policy when you access and use the JFOODO Website for the first time after the publication of such changes.
First published: March 12, 2018

KEY VISUAL

MATCHING BRANDS, RESTAURANTS

A number of Sake varieties, ranging from Honjozo to Ginjo and Daiginjo,
go well with creamy, sweet oysters.
In particular, the ideal accompaniment is a crisp, refreshing Sake,
as its dryness fully draws out the umami and mineral flavour of the oysters.
Sushi employs a variety of fish, covering everything from the light to the richly flavoured,
so suits pairing with a richly fragrant Sake of just the right level of sweetness.
It also harmonises with the vinegar-flavoured umami of the sushi rice
to create flavours that complement and overlap in a deeply satisfying way.
A light type of sparkling Sake with soft bubbles that lightens
the oil in the fish and chips while blending with the mineral umami of the fish.
Add extra depth to the flavours with some tartar sauce.
Enjoy a harmony of umami, sweetness and salt!
A great pairing that contrasts the strong saltiness of the ham with a rich, sweet Sake.
Combined with the clean aftertaste of a mellow Sake,
the fats of the ham melt away with sensuous delight.
The Sake also draws out the salty, umami flavours of the ham.
The umami of Sake rich in amino acid is a stunning match for cheese, another food rich in umami.
Rich cheeses such as mature cheddar, parmesan and blue cheese
should be paired with an aged Sake that offers a full, nutty aroma.
The robust sweetness and lasting reverberations of an aged Sake enhance the umami of the cheese,
which deepens the flavours of both.
Calamari, made from fried squid, can be paired with a daring, sparkling type of Sake.
The light umami of the squid combines with the rich, bubbly Sake to create complex flavours.
Add a squeeze of lemon onto the calamari for even more refreshment!

BRANDS

Sake brands that go well with in London
Sparkling Sake John
Sparkling Sake John
Junmai Daiginjo
15%
FRAGRANT, FRUITY, CLEAR, DRY, ELEGANT
Tosa Brewing Company Limited
http://www.keigetsu.co.jp/en/
Sho Chiku Bai Shirakabegura Mio Sparkling Sake
Sho Chiku Bai Shirakabegura Mio Sparkling Sake
Futsu
5%
REFRESHING, SWEET, CRISP ACIDITY, MUSCAT GRAPE AROMA
Takara Shuzo Co., Ltd.
http://shirakabegura-mio.jp/english/
Shichiken Yamanokasumi
Shichiken Yamanokasumi
Futsu
11%
FRAGRANT, SWEET, FRESH, SPARKLING
Yamanashi Meijo Co.,Ltd.
Ichinokura Suzune Wabi
Ichinokura Suzune Wabi
Tokubetsu Honjozo
5%
PREMIUM, REFRESHING, FRUITY, ELEGANT, NATURAL
Ichinokura Co.,Ltd.
http://www.ichinokura.co.jp/english.html
SEE MORESEE ALL BRANDS

THE RESTAURANTS

Where you can enjoy and Sake in London
Umu
MAYFAIR
Umu
Japanese
They have over 100 different Sakes and pride themselves on their exquisite ingredients and intricate detail of their delectable Japanese dishes. Their Sake collection being the best in London and they recommend a Sake pairing for all their dishes to give customers the best experience possible. 'Umu is dedicated to using the highest quality indigenous, line-caught fish from Cornwall and around the British Isles. Executive Chef Yoshinori Ishii has taught our fishermen on the Cornish coast to use the traditional Japanese method Ike Jime when handling the catch.' Their spring Kaiseki menu is highly requested along with the prestige Sake pairing. Plum infused Sake is often complimented.
100 Hoxton
HOXTON
100 Hoxton
Asian and European Fusion
100 Hoxton draws mainly from Asian flavours, spices and ingredients. He explains they have all the most popular Sake. Such as Dassai, which he describes as a fruity pear and apple Sake thats sweet. Dewatsuru Kimoto Junmai which is rich and smooth. They also have various other Junmai and Junmai Daiginjo. Andrew goes onto highlight their two key dishes, Sea Bream Kilawin, mango, onions, crispy shallots, tigers milk with Fries. Also, Pan Fried Mackerel wasabi beetroot puree, fennel, persimmon, miso black garlic dressing that comes with fries.
Asia de Cuba
LEICESTER SQUARE
Asia de Cuba
Asian influence Cuban
They highlight and describe the key dishes,they have a Calamari salad dish called 'the Crispy Calamari' which comes with banana, chayote, cashews, hearts of palm, orange-sesame vinaigrette. Additionally, Salmon with Yuca fries, that includes citrus cured, passion fruit leche de tigre,cucumber shiso salsa. He explains they serve one Sake Masumi Okuden Kantsukuri Junmai that actually pairs well with the Calamari dish, he describes it as fruity, very smooth and tasty.
Jikoni
MARYLEBONE
Jikoni
Asian comfort food with British, African and Middle Eastern twists
Our food is inspired by our mixed heritage and travels, with the flavours and traditions of Britian, Africa, the Middle East and Asia. Taking an experimental notion on a British classic, Fish & Chips, consisting of a Roasted Stonebass with Hot Tahini Sauce, Beiruti Vermicelli Rice, Pine Nuts, Almonds. With the option of a side of Chips, Franca’s Chickpea Chips, Fenugreek, Bengali Tomato Chutney. We have recently introduced Sake to our restaurant, Kubota Senju that has a subtle spicy undertone. Essentially at Jikoni we like to excite people with food and trying new flavours.
Dokke
WAPPING
Dokke
Healthy world food
Dokke has a menu with a twist with roots from Southeast Asia, Africa and the Americas,  their menu is constantly changing.They have curated a fusion version of British dishes such as fish and chips, at the moment they serve fresh fish with urfa chili kimchi mayo and crispy potato. They have two Sakes 'Yuzu - filled with a fruity aroma of Yuzu on the nose, extremely refreshing and delicate on the palate. A perfectly balanced Yuzu sake followed by elegant acidity' and 'Tosatsuru Azure - a smooth sake with a clean finish. Made with deep seawater, purest natural spring water which has travelled for two thousand years at the very bottom of the sea.
Beer & Buns
BROADGATE
Beer & Buns
Pan Asian
They have one warm Sake, Kizakura, Kyoto, Japan. A type of Junmai it is mild, well balanced, smooth & easy drinking. In addition to one cold Sake, Akitabare 'Koshiki Junzukuri', Akita, Japan. Another mild Junmai which is cleanly balanced, medium dry. Both sakes are light, he goes onto say the flavours are not drowned out by the Sake as both drinks are refreshing. This goes perfectly with their Korean style fish and chips. Their fish finger pinko readed haddock with homemade tartare sauce is often paired with cheesy Korean fries, their take on fish and chips.
Street XO
MAYFAIR
Street XO
Asian, European and South American Fusion
They enjoy experimenting with European, South American and Asian flavours with their menu taking a quirky and unique approach to the fine dining experience. However, most dishes have either a Mediterranean or East Asian back bone. They encorporate Yuzu Sake into their Asian style fish and chips Usuzukuri-carpaccio of Hamachi "fish and chips" that comes with with Ají Amarillo and Yuzu. They also have a Yuzu cocktail which is a Japanese Negroni that has in it; Sbagliato Campari, Vermouth, yuzu sake and sparkling sake. Their Yuzu goes perfectly witht their Negroni as it has a distinguished floral flavour, adding a perfect sweetness to the cocktail. Also, their Oysters are extremely popular, they are Irish robara-chargrilled Oysters with gazpacho of Jalapeños & "tomatillo verde" and chlorophyll olive oil. She also provided their Sake menu below which encorporates a wide range of Sake. The Classic, Elegant selection features Masumi Okuden "Mirror of Truth" and Masumi Nanago "Seventh Heaven". The Aged, Robust selection features Tamagawa "Red Label" and Kamoizumi Sachi "Exceptional Aged Sake". Also they have Speciality Sake, Kamoizumi "Summer Snow", Tamagawa "Time Machine" and Ume No Yado "Yuzushu".
MNKY HSE
MAYFAIR
MNKY HSE
Latin American
Latin American cuisine is re-imagined by Head Chef Mark Morrans in a bold and indulging sharing menu, served by a team of up beat characters. 'We also have a Latin American take on Fish and Chips; Stone Bass that comes with sweet potato fries or purple chips or risotto. We have Japanese dishes too, a tender japanese wagyu strip loin is one of the many dishes we have and hamachi truffle ceviche. The vibrant, experimental and edgy ambience of MNKY HSE is what makes us so successful' with sensory lightingand stylish low seating in the lounge, Lewis expresses that its the perfect place to try Sake or one of a kind Cocktail. He recommends the Dassai 50 Premium Sake; a Junmai Daiginjo, as this can be paired with any of their complex dishes or be enjoyed alone.They also have Japanese Whisky.
Beaufort House
CHELSEA
Beaufort House
Modern European
It's the perfect spot in Chelsea to enjoy the best food London has to offer and their brunch is extremely popular, adding they have a Prosciutto & fried egg with toasted sourdough dish. Also, a delicious Buffalo Mozzarella with heritage tomato, grilled sourdough & pesto and Roasted Cod with puy lentilles, spring onion & chorizo and chips. He says that they have one Sake, Dewazakura Oka Ginjo which is fruity, aromatic and smooth.
The Ivy Market Grill
COVENT GARDEN
The Ivy Market Grill
British
The fish & chips they serve consists of a traditional battered cod alongside mashed peas, thick cut chips and tartare sauce. They comment on the burrata di bufala being highly requested, coming with sliced peaches, nocellara olives, smoked almonds, pesto and picked mint. They also have one Japanese dish, raw yellowtail tuna with 4 pieces; also really popular.They have one sake Niizawa Brewery Haku raku sei Tokubetsu Junmai.
GoGo Pocha
WATERLOO
GoGo Pocha
Korean
They serve four seafood dishes (Fried Mackerel, Spicy Fried Mackerel, Steamed Seafood, Steamed cod fish) with Kimchi fries which has bulgogi (Korean BBQ beef) kimchi and cheese on top. This Korean version of a British dish is popular because it is full of flavour and the combination of cheese with kimchi is delicious. They also have as a side dish an egg roll which has Cheese on top, they add "which is very popular with Korean customers and back home". They serve one hot Sake and one cold Sake. Their cold sake is a Korean take on Sake called Chung-ha, fragrant and refereshing it pairs perfectly with their Korean dishes, they explain it emphasises the flavours.
Blakes Restaurant
KENSINGTON
Blakes Restaurant
Fusion Restaurant
Elegant and exquisite menu their Heaven Sake Junmai Daiginjo and Ginjo goes perfectly with Maldon rock oysters. Serves aromatic and clean sake. The Sake adds subtle flavors and the oyster subtly changes the flavor of the sake. The salty oysters have an added sweetness with the dry and clean texture of Heaven Daiginjo and is equally popular with wine and oysters here, as the sake doesnt overpower the wine yet adds a sweet taste. Added to the menu for the amazing pairing with the oysters. Food is delicious and full of nutrients, pride themselves on a great atmosphere and amazing flavours.
Yming
SOHO
Yming
Chinese
Explained that they serve one Junmai sake as it goes well with their full flavoured dishes. They serve a chinese style fish and chips that can also be subsituted with noodles,as customers tend to order fresh lobster and crab with noodles more than chips however a fair amount of customers do opt for the chips option.
Bronte
Covent Garden
Bronte
Modern British and Asian
Bronte serves 'Funky Fish and Chips' with haddock, prawn, scallop, softshell crab & shredded sweet potato, a Japanese take on a British fish and chips. They serve one sake, Umeshu plum sake as it goes well with their sushi and teriyaki dishes.
Bao
FITZROVIA
Bao
Taiwanese
Manager explained that they are specialising in steamed buns and Taiwanese food, that their sake pairs perfectly with tofu and seafood buns that come with chips. They offer Ancient Mountain, Konishi Silver and Tatenokawa 50 stream. The rich Ancient Mountain has creamy flavours. Konishi Silver is a Ginjo and is light, freshing and aromatic, Tatenokawis a Junmai Daiginjo that has a subtle flavour that goes well with their lighter options. "All the sakes pair nicely with our food." Expressed choosing sake that would aid the taste of various buns they serve.
Nanban
BRIXTON
Nanban
Japanese soul food
Asked to take from their menu online ‘Chips (Shake & Season) Traditional chips in a shake ‘n’ season bag Dashi Salt Chicken Katsu Curry Nori Butter Chilli, Garlic & Parmesan.’ and a ‘Brie Katsu Double-breaded deep-fried wedge of gooey brie cheese, served with umeboshi-shiso sauce, walnuts andsumac’. Manager also explained that they serve a range of different flavoured Sake, including sparkling. Gokai, Shochikubai Taruzake, Mio and Shirakabegura Kimoto Sake
NOVIKOV RESTAURANT &BAR
MAYFAIR
NOVIKOV RESTAURANT &BAR
Pan Asian and Italian
Novikov Asian Restaurant Chef Luca Malacarne had provided us with the below quote:"From the minute guests enter the restaurant and see our open kitchen, fronted by a vast display of freshly caught seafood and mounds of enticing vegetables (some from our very own market garden), they know they are in for a unique culinary experience. Behind the scenes we are constantly striving to find new or unusual ingredients and cooking methods to create dishes that will wow our guests and leave a lasting impression. It is hard to pick a favourite, but if I had to, then our creamy wasabi gratinated king crab leg, served in its shell, takes some beating."
Fancy Crab
KENSINGTON
Fancy Crab
Seafood
Restaurants are heavily influenced by asian and japanese cuisine.They use asian sauces for their dishes and only the best of seafood ingredients. Their drinks are also inspired by this influence, which is why they have sake on their menu. The smooth sake undertones go amazingly with their fish and customers tend to order with their food.
Berners Tavern
FITZROVIA
Berners Tavern
Modern British
Providing a range of ENTER sake that are fragrant and smooth with a fruity taste. Black honjozo, pure, soft and fragrant is one the most popular amongst guest. Fish and chips; cornish cod, mushy peas and chips, not regularly ordered with sake but one of the most popular dishes due to the classic element of british flavours. Serves Burrata cheese with tomato and truffled honey which makes an delicious dish the customers love. Customers enjoy their take on classic british food with elements of other cultures influencing their menu.
Jinjuu
SOHO
Jinjuu
Korean
Jinjuu serves Urakasumi Honjikomi, Honjozo - Fruity & smooth with good medium body & excellent structure. Bright & well-rounded sake. Jozen Mizunogotoshi, Junmai Ginjo -Aromatic nose of apple & melon with fresh & fruity palate with a crisp, clean finish. Shochikubai Shirakabegura MIO Sparkling Sake - Lightly carbonated with sweet aromas & refreshing fruity flavours. Light-bodied & well structured, best served chilled. Sake compliments their Korean dishes excellently, two being served at room temperature goes well with their grilled food such as Korean chicken.
Mommi
CLAPHAM
Mommi
Peruvian
Fish and chips served with fish of the day with wasabi mayo and fries, the restaurant manager said it is extremely delicious and is complimented beautifully with their sake, especially junmai that especially sits well with the peruvian flavours. Rich sake goes perfectly with the food, acidity of dishes. ‘Nikkei Tempura Fish & Chips Wasabi Mayo, Cassava Fries, Spring Onion Ponzu’ tastes amazing with the Nigori as the sweetness of the flavour works well with the acidity of the dish. The sake aids the dishes as it creates an amazing fusion of flavours that works well with latino food. Their fusion and creativity of asian and latino flavours makes them stand out amongst other restaurants.
maze
MAYFAIR
maze
European and Asian fusion
Maze by Gordon Ramsey restaurant has sushi platters and a sushi menu for their diners. Very popular and typically paired with either of their two sakes, Akashi tai Honjozo genshu and Daiginjo. Enjoyed by customers due to the light texture and flavour of the sake that compliments the sushi well. They do a beautiful sashimi moriawase with the options of 3 fish or 5 fish and nigiri moriawase with 5 and 7 pieces that is extremely popular and complimented by diners. One customer never ate raw fish and loved it after trying this exquisite Japanese dish.

OTHER HARMONIES

Discover brands and restaurants