FOOD
AND
SAKE
JFOODO
The Japan Food Product
Overseas Promotion Center
(JFOODO),

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First published: March 12, 2018

KEY VISUAL

,SAKE,HARMONY
,SAKE,HARMONY

KEY NOTES

Aged Sake Makes a Magical Date with the Creamy Flesh and Oily Flavor of Grilled Avocado

Rick Zouad
Rick Zouad
Sommelier
Avocado, without a doubt, is one of the toughest pairing with wine, but the aged style of Sake makes a phenomenal, eye-opening exception for everyone to sample. Thanks to its umami and complex, herbaceous flavors, the aged Sake has a touch of caramelized sweetness that balances the added kosher salt on the dish and gives it a harmonious, fruity flavor with notes of almonds. The herbaceous notes of aged Sake also harmonizes the sweetness of the avocado and brings deeper flavors of peppercorns backed with citrus. The Genshu “undiluted” style of this aged Sake is balancing the fatty proteins very well and helping to give the avocado a lasting, profound umami – a lingering, outstanding finish.

A Culinary Adventure in Pairing Grilled Avocado with Rich, Deep Aged Sake

John McCarthy
John McCarthy
Chef
While not something that one would think of intuitively, grilled avocado, glazed with soy and sprinkled with togarashi turned out to be an interesting pairing with the aged Sake. The soy glaze played well against the soy and umami notes of the Sake, while the togarashi and salt pulled notes of pepper. The grilling caramelized the flesh of the avocado and the caramel notes of the Sake enhanced this umami element. While the aged Sake was interesting, the sparkling Sake was a match made for brunch as the effervescence of the Sake lightened the deep, rich flavors of the grilled avocado.

THE RESTAURANTS

where you can enjoy and Sake in
o ya
Nomad
o ya
Contemporary Japanese
Enjoy upscale Japanese bites at o ya with both sweet and savory courses and the availability to have each flavor perfectly paired with the o ya’s exclusive sake offerings by one of the restaurants on-site sake certified professionals. Guests may choose from a variety of menu options including hand-crafted a la carte pieces, omakase, ramen, a white truffle tasting and more. O ya prides itself on providing an approachable experience with a very talented, knowledgeable and accommodating staff working to ensure both experienced and new guests to the Japanese culinary scene enjoy the innovative flavorings of o ya.
Sen Sakana
Midtown
Sen Sakana
Japanese
In the late 1800’s Japanese immigrants traveled to Peru. They found a new home and gave Peru the rigor of their cuisine… orderly, intricate, and delicate. The Japanese and Peruvians shared the flavors and practices of their cultures, creating a new style of food: Nikkei Cuisine. Nikkei is an intense intercultural exchange, expressing the diversity of flavors born from the union of two age-old civilizations. It is a cuisine whose identity is constantly being redefined and enriched, making it an exciting one to work with. The name Sen Sakana – Japanese for “one thousand fish” – refers to the 1,000 different species that are said to swim in the waters off Peru. Sen Sakana is a non-tipping
Brooklyn Chop House
FIDI
Brooklyn Chop House
Asian Steakhouse
A neon sign glares “Spread Love It’s The Brooklyn Way” in Brooklyn Chop House, a new restaurant owned by Robert (Don Pooh) Cummins, restaurateur, business executive and music industry impresario and operated by restaurateur Stratis Morfogen. Brooklyn Chop House serves Dim Sum & Chops giving diners everything from Homemade Dumplings and Noodles to 50 - 60 day dry-aged Prime Steaks and Double Thick Cut Chops. The parade of dumplings is a show in itself which are sure to make their way around the social network as Pastrami, Bacon Cheeseburger, Philly Cheesesteak, Rueben, French Onion Soup, and Salt & Pepper Crispy Lobster get the dumpling treatment.
DaDong
Times square / Bryan Park
DaDong
YiJing cuisine
Dadong offers an unique take on traditional Chinese cuisinecombined with elements of Italian and French cuisine. The selection of Sake at Dadong offers a genuine contrast, served alongside beer and wine. Our Sake Manzairaku Yamahai Junmai paired well with our roasted Peking Duck , floral, fresh and crisp. Super Demon Slayer Onikoroshi Junmai Daiginjo is reminiscent of exotic fruit and white flowers. Smooth and floral, pairs well with our raw bar, Song Shu fish, and the rich, spicy Cold Avocado Noodles .We also incorporate our Kagatsuru Umeshu (Plum Sake) into our cocktail program.
Sushi SEKI (Chelsea)
Chelsea
Sushi SEKI (Chelsea)
Japanese
With locations in Times Square, the Upper East Side and Chelsea, Sushi Seki is a local standby which combines exceptional sushi and sashimi with a casual vibe that keeps neighborhood loyalists packed in for late-night dinners and takeout. Michelin noted that "It may seem like a simple restaurant for a very good spicy tuna roll, but their unique omakase is what makes it a worthy favorite." Noteworthy is their sake club which are restaurant-hosted events centering around food and sake.
Susi SEKI (Times Square)
Hellskicthen
Susi SEKI (Times Square)
Japanese
With locations in Times Square, the Upper East Side and Chelsea, Sushi Seki is a local standby which combines exceptional sushi and sashimi with a casual vibe that keeps neighborhood loyalists packed in for late-night dinners and takeout. Michelin noted that "It may seem like a simple restaurant for a very good spicy tuna roll, but their unique omakase is what makes it a worthy favorite." Noteworthy is their sake club which are restaurant-hosted events centering around food and sake.
Sushi SEKI (1st Avenue)
Upper East
Sushi SEKI (1st Avenue)
Japanese
With locations in Times Square, the Upper East Side and Chelsea, Sushi Seki is a local standby which combines exceptional sushi and sashimi with a casual vibe that keeps neighborhood loyalists packed in for late-night dinners and takeout. Michelin noted that "It may seem like a simple restaurant for a very good spicy tuna roll, but their unique omakase is what makes it a worthy favorite." Noteworthy is their sake club which are restaurant-hosted events centering around food and sake.
Sushi by BOU
Midtown
Sushi by BOU
Japanese
Sushi by Boū, located underneath the Sanctuary Hotel in Midtown Manhattan is the destination for NYC’s best 30-minute, 12-piece, $50-omakase. The quick-service omakase concept was conceptualized by Master Sushi Chef David Bouhadana and hospitality mavens Michael Sinensky and Erika London. The trio partners together discovering underutilized spaces within existing establishments, quickly transforming them into sexy sushi speakeasies, complete with their own fully-stocked bar, an intimate sushi counter and distinctly exclusive vibe. Sushi by Bou serves 8-10 guests at each seating and can be complemented with a unique selection of sakes, Japanese whiskies and signature cocktails.
HIBINO
Brooklyn
HIBINO
Japanese
Hibino means “daily” in Japanese, and one of the ways this person¬able restaurant aspires to become a quotidian habit for its Cobble Hill neighborhood is by posting the day’shome-style small plates on its blog. Another is by offering fare that can’t be found at neighboring sushi bars: so-called Japanese comfort food like fresh tofu, served in small glass jars; beef kakuni, chunks of tender short rib braised in sweet soy sauce and set afloat on rounds of daikon in a rich vegetable purée; and soft, succulent eggplant caramelized to an almost meaty richness. Oshi, or pressed sushi, is another high¬light, each piece layered with shiso leaves, microgreens, and egg, and topped with soy-marinated fish.
FUKUROU
Greenwich Village
FUKUROU
Japanese
Fukurou is an unassuming Japanese izakaya-style restaurant on MacDougal Street is actually the first Stateside location of a popular chain in Japan. Fukurou, the Japanese word for 'Owl' is open everyday and as the name implies is open late (till 1:00 am Th-Sa and midnight Su-Wed). Unique on the menu is its soft and creamy avocado tofu. The salmon & salmon roe rice pot is another standout. While not a sushi restaurant, it does carry a few options and has an extensive sake menu.
Torishin
Hellskitchen
Torishin
Japanese
Torishin is a premium yakitori establishment in Hell's kitchen of high acclaim. It has been awarded a coveted Michelin star. It features a variety of chicken and vegetable skewers using ingredients of uncompromising quality. Additionally small plates to enhance the meal are on the menu. Like most high-end Japanese restaurants an Omakase (chef's course) is offered. The restaurant features a compact but varied sake menu.
YAKITORI TOTTO
midtown
YAKITORI TOTTO
Japanese
Yakitori Totto is an authentic Japanese located upstairs on 55th between 8th and Broadway. Typically packed with a happy vibe, they feature a comprehensive variety of yakitori fare. In addition to the familiar, tebasaki (chicken wing), the bold and adventurous may want to try the unfamiliar such as Nankotsu (chicken cartilage). Speaking of parts unknown, Anthony Bourdain once broadcast an on-air dinner he shared with Anderson Cooper and said "I totally recommend the [chicken] skin it's crunch and delicious" In addition to yakitori, there's a wide range of Japanese favorites to fill out your meal. The 2nd biggest selection next to the yakitori options is the sake menu. It is impressive and features seasonal, premium and other recommended varieties.
Aburiya Kinnosuke
midtown
Aburiya Kinnosuke
Japanese
Aburiya Kinnosuke on East 45th near Third, is a a high-quality Izakaya featuring a style of cooking called Robatayaki. Like Sushi bars, Robatayaki features a communal cooking style where guests are seated at a counter in front of the chefs. (portable grills are brought to private tables). Pointing out a few highlights, Michelin noted "the sukiyaki is a must-try seasonal special of tender marbled beef served in a hot pot bobbing with a beaten egg, tofu, vegetables and noodles. Other favorites may include smoky bamboo shoots fresh off the robata with shaved bonito; as well as their legendary tsukune, a tender ground chicken meatball brushed with teriyaki and dipped in raw egg." From a sake connoisseur's perspective, what is remarkable about Aburiya Kinnosuke is their dedication to craft sake breweries. They prominently feature monthly sake varieties reflective of the seasons. Combining the enjoyment of Robatayaki with a wide sake repertoire, it doesn't get much better than this.
Lure Fishbar
SOHO
Lure Fishbar
American / seafood
Lure Fishbar is a a seafood restaurant offering not only the freshest fish selections from around the world but also a complete raw bar with rotating oyster selection, and a world class sushi program. Located in a sub-sidewalk location, Lure has an open 'yacht in the Caribbean' feel. Chef Josh Capon creates flavorful seafood selections to help transport you to another place. Ask your server for the best sake combinations to make your experience complete.
Tocqueville
Union Square
Tocqueville
French-New American
Praised by Zagat as "The best of the best", Tocqueville features an exclusive French-New American menu by Brazilian native, Marco Moreira who also owns 15 East. Both establishments received the Six Star Diamond Award from The American Academy of Hospitality Sciences, which has only been awarded to four restaurants in all of New York. For main entrees there are currently seven items listed on the menu ranging from vegetarian to meat and fish selections. Ask your server for sake pairing options.
Izakaya MEW
Korean Town
Izakaya MEW
Japanese
Izakaya MEW located in Korea town, is a bustling, always crowded, late-night spot with a good variety of Japanese Izakaya favorites from yakitori to sushi, Nabe and more. Chef Kiyoshi Iwakiri and his team combines the flavors of traditional Japanese cuisine with the dynamic trends of New York’s food culture to suit a wide range of palates. The spartan, subterranean, a vintage-industrial interior, aims to create the authenticity of a a comfortable and lively pub-style atmosphere parallel to the izakayas found in Japan. They feature 5 different kinds of Sake on their menu which includes helpful sweet/dry & rich/light visuals to help guide your preference.
Bar MOGA
West Village
Bar MOGA
Japanese
Moga is a 1920s themed cocktail bar named for Japan’s equivalent of the flapper, called “moga” or “modern girls." The low-lit sophisticated bar features yōshoku cuisine, that is to say Japanized versions of comfort food popular in the West. Some great food options include Omurice (fried chicken & rice Omelette in a delicious sauce), seasonal sashimi, 4-cheese gratin, curry doria (a curry rice gratin) and a few other unexpected yoshoku classics all of which go well with sake.
Autre Kyo Ya
East Village
Autre Kyo Ya
French Japanese
Autre Kyo Ya is the sister restaurant of Kyo Ya, (3-star NY Times & 1 Michelin star) which specializes in traditional Japanese cuisine with a la carte options and a chef's course. Executive Chef Shuji Furukawa presents quality interpretations of both classic French & Japanese cuisine. The wood-clad space features many nooks ideal for intimate conversation. For dining options it features a unique collection of Japanese dishes amped up with French influences and cooking techniques-think pâté de Campagne; a crispy cauliflower with spicy peanut sauce; and Berkshire pork belly Kamadaki rice pot in a garlic-ginger sauce. Some good sake pairing options that come to mind here are their fresh raw oysters and the yuzu salmon.
Covina
Flatiron
Covina
New American
Covina located in the Park South Hotel features pastas, pizza & Mediterranean food. However don't write off this as a run of the mill hotel restaurant as Covina is acclaimed chef Tim Cushman's (of O Ya, Hojoko...) vehicle to express his California roots and wanderings of his youth. Diverse fusion options - from lamb kofte to asparagus cacio e pepe to Hungarian fry bread topped with smoked salmon, charred broccolini with tonnato sauce dusted with nutritional yeast, and a cheeseburger with dashi pickles - are manifestations of Cushman's varied experiences. Part of a group of restaurants mainly focused on Japanese cuisine, they know good sake here and can present you with several good pairing options.
Method
Hell's Kitchen
Method
Japanese
Located in Hell's Kitchen, Method is the perfect spot for meeting business clients or blind dates. The trendy-modern gastropub boasts an adjacent sake bar where you can order light snacks. After a drink or two, if you're not feeling it, you'll have an exit strategy, but likely you'll stay based on the merits of the food alone. There are many food options that pair well with their Sake options - Sushi, tempura, noodle, and meat dishes as well as unique plates such home made smoked cheese, Shrimp and avocado tempura, and their one-of-a-kind Prosciutto Oshi (Pressed style sushi). Many dishes are Japanese-inspired tapas for sharing, but also available are more substantial options like tempura, veal harami skirt steak, duck and a daily sashimi special. They are also open for lunch.
HANJAN
Flatiron
HANJAN
Korean
Care for Sustainability and freshly-sourced ingredients are features that distinguish Hanjan. The bare wood dining room is a great place to enjoy a mix of traditional Korean cuisine as well as owner/chef Hooni Kim's modern takes on his cooking heritage. He knows his sake and serves several Junmai, Junmai Ginjo and Junmai daiginjo varieties. Fresh yakitori, pajeon (korean seafood pancakes) and mackerel are several good pairing possibilities at this cozy midtown establishment.
Cosme
Flatiron
Cosme
Contemporary Mexican
Cosme is a restaurant in New York City’s Flatiron District serving contemporary Mexican-inspired cuisine. World-renowned Chef Enrique Olvera and his team create dishes rooted in Mexican flavors and traditions, while also celebrating local and seasonal ingredients from the Hudson Valley and surrounding region. Cosme’s beverage program focuses on artisanal spirits and mirrors its cuisine, letting the high quality ingredients shine. For sake Cosme features three artistinal varieties: Ginga Junmai Daiginjo, Mana 1751 Tokubetsu Junmai Yamahai and Kanbara Koshu.
Osamil
Koren Town
Osamil
Korean
Heralded by Conde Nast as "Koreatown's cool kids hot spot", Osamil is a modern Korean gastropub located in the bustling heart of New York City's Koreatown. Owned by the same owners who also own sister restaurant NoMad, their eclectic menu ranges from Asian to American pub fare. The restaurant ambience is in abundance with dark woods, an open kitchen and an eye-catching full bar. They feature five different types of sake as well well as a large selection of Korean Soju. Of note for sake pairings, they feature avocado and cheese dishes that while not traditionally associated with sake, pair particularly well.
izakaya NoMad
Flatiron
izakaya NoMad
Japanese
In the heart of New York City's NoMad neighborhood, Izakaya NoMad is a gastropub and tapas restaurant serving dishes ranging from yakitori skewers to sashimi, tempura as well as an expansive menu including okonomiyaki, Nabe (hot pot) and ramen served after 10:00 pm. Like many Japanese Izakayas, kimchi is on the menu and certain dishes have a tinge of Korean flavors. A cozy long and narrow space, Izakaya NoMad features a long bar with a full view of the action in the kitchen, a community table and a section of booths. Mirroring their expansive menu is their large selection of sake that are a conspicuously incorporated with relaxing wood and bare concrete decor to create an authentic Izakaya vibe.
NONONO
Nomad
NONONO
Japanese
You'll say yes, yes, yes to NoNoNo, a new Yakitori hot spot in Nomad Yakitori - grilled chicken skewers - are featured at this roomy, multi-level culinary space with ample natural light and great ambiance. In addition to its traditional and nouveau skewers, the restaurant features three types of chicken-based ramen, karaage (Japanese fried chicken) as well as sashimi and sushi. Beyond chicken there are also good pescatarian/vegetarian options with their fish, scallop, shrimp, mushroom and tofu skewers as well as a delightful stewed tomato hitashi. For pairings, they have thirteen varieties of sake to select from (with the names translated into English for an insider's view). Shiso and basil are uniquely featured in two of their signature sake-based cocktails.
SOBA TOTTO
midtown
SOBA TOTTO
Japanese
Featuring one of the largest collections of sake to choose from, SOBA Totto, is a Japanese izakaya and a favorite of Japanese expats in NY. A wide and varied menu artfully served on beautiful Japanese pottery, includes, sashimi, tempura, yakitori skewers, karage, donburi and last but not least, their namesake soba noodles. For those wanting to try something new, they will customize a tasting course menu based on individual preferences and budgets. Their ample sake selection includes more than 70 different varieties and includes seasonal and competition-winning sakes. For the sake connoisseur this is the place to be.
TOMI JAZZ
midtown
TOMI JAZZ
Japanese
Featuring Jazz music 7 days a week, Tomi Jazz is features an eclectic variety of dishes that pair well with sake. Their Prosciutto and various cheese dishes are good bets to accompany sake and their avocado spaghetti is one of their most popular dishes. For something different, try their cod roe spaghetti, their wasabi Octopus or their spam rice ball. Their extensive sake menu features a scale of the dryness and richness of each brand. And don't forget that music and sake always pair well.
KANOYOAMA
East Village
KANOYOAMA
Japanese
"Zagat noted that ""Artfully arranged sushi, including varieties you don't often see, is the hook at this East Village Japanese adventure"". Indeed Kanoyama is the premier Japanese Restaurant awarded one Michelin star, providing the freshest sushi New York has to offer. Possessing an inviting ambience suitable for date night or any special occasion, they also have a convenient online ordering system for take out. Those choosing to dine in however, will be able to enjoy a wide variety of sake as diverse and flavorful as the fish they serve up."
WASAN
Brooklyn
WASAN
Japanese
The venerable NY Times praised their signature dish - the Uni Lover - as the sexiest food on earth. Wasan however offers much more than food sex appeal for those seeking something deeper than a one-night stand. Their guiding principle is to understand and adapt to the variability and seasonality of each ingredient and present it in its best light and optimized flavor on the day and season that it is served on your plate. Honed from years of experience, Wasan often goes beyond tradition to present food that is as beautiful as it is delicious. In addition to sushi, the restaurant features an expansive menu of Japanese favorites. Like their philosophy to food, they carefully assess the strengths of the differing vintages of sake and adapt the temperature and pairing to provide the best combination to spark joy on you palate.
Juban
Chelsea
Juban
Japanese inventive Izakaya
Juban is an inventive Izakaya dedicated to bringing wonder to the experience of Japanese cuisine in a local setting. With every meal designed for discovery, its creative spirit unfolds through community. Artful sushi, masterful seafood, elevated skewers, and neighborhood favorites are served family-style to celebrate sharing and connecting. At once serendipitous and soulful, its unique approach always serves the moment. Set in the heart of Chelsea’s gallery district, Juban’s rich culture offers a convivial and inspired experience of authentic fare. Here, seasonal menus and artful murals converge—serving tradition with the wink of innovation.Juban offers a curated list of 45 sakes that emphasize the art of sake brewing. Their selection evolves as the seasons change with the passing of time. They specialize in premium jizake the highlight the most prominent prefectures for sake brewing.

BRANDS

Sake brands that go well with in London
BUNGOFUJI GENSYU
BUNGOFUJI GENSYU
Honjozo
19%
Fragrant, Fruity, Full body
ASO BREWERY CO.,Ltd
Shirayuki Edo Genroku (1703)
Shirayuki Edo Genroku (1703)
Junmai
18%
Sweet, devilishly delicious, buckets of umami
Konishi Brewing Co., Ltd.
http://www.konishi.co.jp/html/fujiyama/english/
SEE MORESEE ALL BRANDS

OTHER HARMONIES

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FOOD AND SAKE